Business seminar teaches the importance of social media

Sault Ste. Marie Economic Development News, July 30, 2010 – Sweeping the world by storm, social media has quickly become a powerful force to be reckoned with. Utilizing these tools can have huge benefits, especially for small businesses looking to connect with customers.

This was the message at a recent entrepreneurship seminar organized by the Economic Development Corporation’s Business Sault Ste. Marie division.

“It’s very important for small businesses to embrace social media,” said keynote speaker Nevin Buconjic, a technology enthusiast and President of Interactive Minds.

“First of all, it allows them to engage their customers, as well as share a dialogue about the business and its products or services. Social media can also give businesses the ability to reach large audiences with relative ease. And it’s free.”

The most-commonly used social media tools are Facebook, Twitter, LinkedIn, blogs and YouTube, said Buconjic, a business analyst for the provincial government. Entrepreneurs should first identify the tool or tools that best suits their products, services and clients.

“Each of these tools has pros and cons, but most can be used together to provide greater exposure for a business,”he said.

Since about 75 per cent of online consumers visit social networks and blogs, it makes sense for businesses to use social media to dialogue with them, added Buconjic. This doesn’t mean every business should use social media, “but they should at least consider some of the tools available as a part of their overall marketing efforts,” he said.

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