Business seminar teaches the importance of social media

Sault Ste. Marie Economic Development News, July 30, 2010 – Sweeping the world by storm, social media has quickly become a powerful force to be reckoned with. Utilizing these tools can have huge benefits, especially for small businesses looking to connect with customers.

This was the message at a recent entrepreneurship seminar organized by the Economic Development Corporation’s Business Sault Ste. Marie division.

“It’s very important for small businesses to embrace social media,” said keynote speaker Nevin Buconjic, a technology enthusiast and President of Interactive Minds.

“First of all, it allows them to engage their customers, as well as share a dialogue about the business and its products or services. Social media can also give businesses the ability to reach large audiences with relative ease. And it’s free.”

The most-commonly used social media tools are Facebook, Twitter, LinkedIn, blogs and YouTube, said Buconjic, a business analyst for the provincial government. Entrepreneurs should first identify the tool or tools that best suits their products, services and clients.

“Each of these tools has pros and cons, but most can be used together to provide greater exposure for a business,”he said.

Since about 75 per cent of online consumers visit social networks and blogs, it makes sense for businesses to use social media to dialogue with them, added Buconjic. This doesn’t mean every business should use social media, “but they should at least consider some of the tools available as a part of their overall marketing efforts,” he said.

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Seminar aims to bring e-business wave to Sault

Sault Star, June 22, 2010 – Enterprise Sault Ste. Marie is hoping to kick-start regional e-business development interest this weekend with a seminar at the Delta Waterfront Hotel and Conference Centre. Local entrepreneur Nevin Buconjic, a technology enthusiast, writer and business analyst with the Ontario government, will be hosting Saturday’s 90-minute session, beginning at 11 a.m.

“E-business is all the rage throughout southern Ontario, everyone’s online, but it has yet to really take off here,” said Terri Chiarello, small business development advisor with the Sault Economic Development Corp. “We’re hoping with a little encouragement local entrepreneurs will come forward and learn about the benefits and methods of going online . . . It’s where business is going.”

Saturday’s seminar will focus on social networking, how to use social networks to grow your business, using blogs, podcasts and videos to grow your brand, as well as communicating and building relationships.

It’s the first in a series of three seminars expected to be presented by Buconjic this summer with additional gatherings expected in July and August.

Buconjic holds degrees in marketing and computer science, as well as a Masters of Business Administration, and more than a decade of experience in business, finance, marketing and small business development.

In addition to having operated several technology-related businesses, Buconjic holds certification in Internet marketing and economic development and has taught computers and business at both the college and university level.

Further information is available by contacting Terri at 759-2616 or emailing

Buconjic to speak at Internet Marketing Seminar

SAULT STE. MARIE, ON – May 28, 2004 – Nevin Buconjic, President of Digital Adventures, will discuss Internet Marketing Strategies at an upcoming SSM Chamber of Commerce seminar – June 3rd. Topics will include website marketing, characteristics of Internet marketing and the online marketing mix. A representative from Lucidia Studios will also be speaking about web development technologies. To register call the Chamber at 949-7512.